By Chris Sweeney |
Boston Daily
Plus: Should the Globe have run a similar ad the same day
its editorial board called on the U.S. to recognize the genocide? Last month,
The Boston Globe’s editorial board delivered a 366-word piece calling on the
U.S. government to officially recognize the Armenian Genocide. The article,
published in print on April 24, notes that 100 years ago to the day, “Armenian
intellectuals and public figures were detained and summarily executed in
Constantinople—the beginning of the systematic purge of the Armenian population
at the hands of the Ottoman government. By 1917, 1.5 million Armenians were
murdered.”
Image Via IMGUR
Yet just a few pages over from the Globe’s evocative
editorial sat a full-page advertisement for FactCheckArmenia.com, a
controversial website that claims there never was an Armenian Genocide. The
website accuses a “well-funded Armenian diaspora” of pushing propaganda aimed
at implicating Turkey in a genocide of the Armenian people. “There was no
massacre or bloodshed on April 24, 1915,” the website states, standing in stark
contrast to the Globe’s argument.
The advertisement in the Globe was one component of a
national marketing campaign for FactCheckArmenia, which includes at least one
billboard in Boston that is nearly identical to the print ad. A key difference
is that the billboard notes that it was “Proudly paid for by the Turkic
Platform, Istanbul.” No such funding attribution appears on the newspaper ad.
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In response to inquires from Boston to Outfront Media,
the company that owns several of the billboards in question, spokeswoman Carly
Zipp said the FactCheckArmenia ads would be pulled this week from all cities
they are presently running in. According to the Turkic Platform’s website, they
have billboards in Boston, New York, New Jersey, and Dallas, though it’s
unclear if Outfront owns all of them.
“We have decided to take them down early,” Zipp told
Boston, adding that the billboards have drawn numerous complaints.
As for the Globe, the damage appears to be done. But is
it a great hypocrisy to run a full-page promotion for a genocide denial website
the same day the Editorial Board is calling for a national policy shift on the
very issue? Or is it the ultimate proof of just how separate church and state
are at John Henry’s newspaper?
The Globe wasn’t the only outlet facing this dilemma. The
New York Times rejected an ad promoting a similar Armenian Genocide denial
website called Let History Decide.
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“We only accept ads that adhere to our advertising
acceptability standards,” Linda Zebian, director of corporate communications
for The New York Times, wrote in an email to Boston.
The Times‘ policy makes specific reference to the
Armenian Genocide. Zebian shared a portion of the paper’s advertising policy
that reads: “We do not accept advertising that denies great human tragedies.
Events such as the World Trade Center bombings, or the Holocaust, or slavery in
the United States, or the Armenian Genocide or Irish Famine cannot be denied
or trivialized in an advertisement.”
Photo of the ad in the Boston Globe by Mariel Tenney
PHOTO OF THE AD IN THE BOSTON GLOBE BY MARIEL TENNEY
A member of the Globe‘s advertising department who is
involved with sales did not respond to requests for comment about whether the
ad was reviewed before publication. The Globe did not immediately respond to
additional inquiries. An advertising manual that is linked to from the Globe’s
2014 rate card states: “The Boston Globe Newspaper may decline to accept
advertising that is misleading, inaccurate or fraudulent; that makes unfair
competitive claims; or that fails to comply with its standards of decency or
dignity.”
For those that pay close attention to the information
wars around the Armenian Genocide, the billboards and the newspaper ads are
cause for concern, but they are not a surprise.
“Over the past 30 years, but especially over the last 10
to 15 years, there has been an effort to use tools of scholarship and academia
to manufacture controversy around the Armenian Genocide in the same way that
tobacco companies and other entities have used this strategy to cast doubt on
the dangers of cigarette smoking or global warming or other scientific
phenomena,” says Marc Mamigonian, director of academic affairs for the National
Association of Armenian Studies and Research, a Belmont-based organization.
FactCheckArmenia and the Turkic Platform did not reply to
multiple requests for comments. Searches of whois.com show that both sites were
registered through a proxy, concealing the creators’ identities.
Mamigonian says that with 2015 marking the centennial of
the Armenian Genocide, he expected an onslaught of advertising and media
campaigns intended to engender doubt over the historic tragedy.
“The tide has shifted, and increasingly the denial of the
Armenian Genocide is recognized as a desperate effort to rewrite the historical
record,” he says. “It’s discouraging that it continues and is going to
continue. It’s certainly discouraging that there are billboards in our own
backyard here in Boston.”
The Globe’s editorial board seems like it couldn’t agree
more. The April op-ed closed with the following sentiment: “Considering the
monstrous threat genocide poses to the values that the United States holds most
dear — a threat that continues into the 21st century — there is a clear
responsibility to step up to the historical moment, call this crime by its
rightful name, and declare it intolerable.”
Whether the Globe‘s business side agrees is another
question.


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