Last Monday, September 21st, witnessed the 24th
celebration of Armenia's coveted independence. The city was bustling,
everywhere you went. Even the serenity normally found in Yerevan's underground
metro station--where photography of any kind is usually strictly
prohibited--was alive with the vibrant melodies of Armenia's most beloved
national instruments and live dancers forming line dances with bystanders
longer than the length of an entire train. The night time included fireworks,
musical performances by some of Yerevan's greatest musical talents, and an
overall sense of camaraderie and achievement amongst Yerevan's residents.
The festivities also had a digital presence, however, as
Armenians all over the world pitched in their two cents about the day on social
media. While most expressed statements of pride, joyful emoticons, and
exclamation points, others conveyed skepticism about how far Armenia as an
Independent State has come over the last 24 years. Our Facebook wall was privy
to some of these comments, and it was interesting for us to encounter first
hand this forum on Armenia today.
At 1A, we celebrate these individual voices, because they
represent opinions and independent thought, which are so important for progress
and future change. We we wanted to reflect on what took place on Monday because
we experience these differing voices and opinions, on a micro level, here in
our office, when our teams between Yerevan and NYC brainstorm for campaigns.
The value of these conversations should not be underestimated because what they
represent is the fact that, regardless of stance, people care enough to speak
up.
Ultimately, it's not governments or factories or
technologies, but people that make change possible and we believe in us. No one
can predict exactly what the future holds for this small, but strong-willed
nation, but if each of us continues to play our part, one thing is
certain--change can and will take place. For the better. So heres to 24 years
and many more great ones to come!
Cheers,
The 1A Team
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